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Who Will Be The Steve Jobs of Microwind?

Renewable Energy World |

In Brief...

I am no stranger to wind. Growing up in the Chicago area, strong wind was a fact of life: flanked by the Great Plains on three sides and a Great Lake on the fourth, Chicago is called the "Windy City" for a reason. Microwind can also serve as a distributed renewable energy resource where PV cannot (or should not): these machines (with inherently intermittent electrical output) must be integrated into both the host building's electrical system and, through the host building, into the grid, such that the host building is assured of reliable electricity supply regardless of wind conditions.. But microwind is not just another distributed energy technology, another PV.. Second, and I believe much more importantly, success in the microwind market will be driven in large part by equipment aesthetics. In other words, taking a page out of Apple's playbook, for example, not Dell's; thinking more like Steve Jobs to bring products to the market that are as attractive as they are durable and functional.

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